In this month’s episode of Looks Like New, hosted by MEDlab’s associate director Júlia Martins Rodrigues, we hear from Art Bamford, Ph.D., lecturer in Media Studies at the University of Colorado Boulder, a fellow at the Center for Media, Religion, and Culture, and co-author of Every Parent’s Guide to Navigating Our Digital World.

Art Bamford is currently researching the influence of Protestant revivalism on modern American advertising and public relations. In this episode, he shares fascinating insights into the historical relationship between celebrity, advertising, and scandal—and how these forces have shaped enduring trends in pop culture.